Friday, August 29, 2008

Newsletter Phobia

The purpose of nearly all private enterprise email newsletters is to increase sales for the organization. That is indeed the purpose of the General Guitar Gadgets Newsletter. To date, we have not had any valuable technical information in the newsletters. We prefer that all the technical information we can generate be posted freely on the site. This blog serves the purpose of providing details on updates or inside information about GGG. If you are not on the list to receive GGG newsletters, you are probably wondering why would you ever be on the emailing list at this point! Most people feel that they get way too much email and don't have any desire to sign up for more.

Every newsletter we've sent has provided a coupon code for a special sale that is available only to newsletter subscribers over a limited period of time, usually a few days. It saddens and bewilders me to be in the midst of a "Newsletter Sale" and see orders come in that haven't taken advantage of the sale (especially from regular customers!). I want to make it clear to everybody, if you think there is even a remote possibility that you might ever buy something from GGG, you need to be on the newsletter mailing list!

I want to also reiterate our iron-clad policies about the mailing list:


1) It is secure. You email address will not likely be hacked.
2) Your information will never be sold or given to anyone else. It is for the purpose of sending you a newsletter every once in a while and that's it.
3) The newsletter content is not a "snow job" or any kind of annoying deceitful information to try to make you buy something you don't want. We are not in the business of "closing a sale", we are in the business of making great guitar effects available to you at an affordable price.

To subscribe to the GGG Newsletter, just logon at the site and then go to the bottom right side of any page and check the e-Newsletter box and press the Subscribe button. It's easy to do!


JD Sleep
General Guitar Gadgets